A wireless communication apparatus generates aggregated frame including frames and having frame length, transmits aggregated frame at transmission rate of transmission rates, stores, in memory, for each of transmission rates, threshold frame length defined between first frame length range and second frame length range, if frame length is within second frame length range not more than threshold frame length, throughput increase rate not less than predetermined threshold value being obtained by increasing frame length, selects, by comparing threshold frame length at transmission rate with frame length, at least one of (a) another transmission rate of transmission rates and (b) new frame length of aggregated frame, sets transmission rate to selected another transmission rate if another transmission rate is selected, and sets frame length to new frame length if new frame length is selected.