There is provided a roll coating apparatus and method for producing a coated metal strip. The roll coating apparatus presses a roll against the surface of a metal strip and coats the metal strip with a coating fluid, and is capable of adequately adjusting the pressure force of the roll so that it is uniform in the width direction of the roll, while maintaining the overall rigidity of stands that support the roll. A connecting member 15 connects an applicator roll support unit 11a in a right stand 1a and an applicator roll support unit 11b in a left stand 1b, and a connecting member movement mechanism 16a is provided between the right end of the connecting member 15 and the applicator roll support unit 11a in the right stand 1a, making it possible for the connecting member 15 to move in the direction of pressure against the metal strip.