An aqueous cosmetic preparation for coloring of eyelids and eyebrows contains 3-35 wt. % of an aqueous plastic dispersion based on an acrylate polymer and having a 30-50% solids content, 1-20 wt. % of at least one alcohol being ethanol and/or propanol, 2-25 wt. % of at least one moisture-retention agent, 0.2-5 wt. % of a polyoxyethylene glycerin fatty acid ester and/or a polyether-modified polysiloxane, and a colorant. The preparation has a Brookfield viscosity at 25° C. of less than 50 mPa-sec.