A deer attractant including: an expandable visual indicator; and a cover adapted to slide over the visual indicator. The device is transitionable between a first state and a second state, so that when the device is in the first state, the cover compresses and encloses the visual indicator, and when the device is in the second state, the visual indicator is expanded and exposed, thereby attracting the animal. The visual indicator is a compressible bellows that urges itself to expand when not compressed by the cover. The device includes a vocal call that produces an audio signal when the device transitions from the first state into the second state.