A method, apparatus, article of manufacture, and a memory structure for brokering information between a plurality of clients using identifiers defining a plurality of data constructs is disclosed. An exemplary method comprises accepting a new data construct from an authoring entity, assigning a globally unique identifier to the new data construct, storing the new data construct and the assigned globally unique identifier in a database, and brokering between the authoring entity and a second entity commercially distinct from the authoring entity to provide the second entity access to the new data construct by reference to the assigned globally unique identifier of the new data construct or to provide the authoring entity access to an at least one of a plurality of pre-existing data constructs for use with the new data construct by reference to a globally unique identifier of the existing data construct.