A method and system is provided for classifying and labeling information content (e.g., websites, databases, or the like) and also for profiling a user (e.g., interests or responsibilities) for accessing the information content, both using a coordinated labeling technique so that the content from multiple sources may be searched, identified and/or presented to the user according to the user's profile. This technique provides an ongoing update of information content and sources while at the same time filtering out unnecessary information that is irrelevant to the user's profile, resulting in more focused availability of information to the user. The user profile is matched with content of interest (as tagged by content creators reflective of categories that is also employed by a user profile) and matching content information may automatically be updated and made available to a user, in conformity with the user's profile. Content providers may now jointly use a common labeling scheme to improve the experience of their users and to provide content providers a technique to associate users with common facets of classification.