Embodiments of the invention provide techniques for integrating web browsing with a three dimensional (3D) immersive environment. In one embodiment, characteristics describing a user's web browsing history may be used to identify objects that are of interest to the user. The objects of interest may be matched to objects included in a virtual environment. The virtual objects may then be presented to the user within an interface to the virtual environment. In another embodiment, characteristics of user interactions with virtual objects may be used to determine related web content. The related web content may be presented to the user in a web browser.