A method and system for syndicating content via a plurality of publication venues is provided. In one embodiment the method includes storing in a memory a plurality of videos; storing a content identifier (ID) for each of the plurality of videos; storing a syndication ID for each of the plurality of publication venues, wherein at least some of the plurality of publications venues act as a referring venue for other publication venues; and storing information sufficient to identify the referring venue for the other publication venues. The method may further comprise receiving a syndication request for a first video from a requester, wherein the request includes a first content ID for the first video and a first syndication ID; generating code that includes the first content ID and a second syndication ID; associating the first content ID, the first syndication ID and the second syndication ID in a memory; and providing the code to the requester.