A method for promoting an electronic database-driven gift registry includes issuing one or more database access keys to an organization having one or more members, and providing an incentive for the one or more members to register with the gift registry by initializing respective of the database access keys with a database associated with the gift registry. The method further includes awarding a first award to the one or more members who register with a gift registry, and awarding a second award to the organization for each of the one or more members who register with the gift registry.