A environment of server and client systems for revenue generation, where a component is provided for broadcasters to broadcast and/or transmit programming, and where advertisers can create advertisement, and bid for advertising time on the transmitted programming. Advertisers are empowered by the network's ability to perform targeted advertising and/or product placement base on viewer attribute, programming content, and other criteria collected by the environment. Broadcasters are empowered by the network's ability to produce relatively high conversion rate using an viewer interface allowing enabling viewers to perform click-to-buy, click-to-send-lead, and/or click-to-send information, without much disruption to viewing of the transmitted programming. Also disclosed is a business method of generating revenue by utilizing an environment of server and client systems for targeted advertising and/or product placement, where incentives are created by and for broadcasters, advertisers, content providers, creator of the environment, and viewers.