A method and apparatus for checking the correctness of GIS data. The method includes the steps of: receiving GIS data; receiving business data of each branch; determining the geographic area to which each branch belongs, wherein the GIS data in the geographic area will be checked; and, checking whether the GIS data of the geographic area to which each branch belongs are correct based on the business data of each branch. The method and apparatus can automatically check geographic and demographic data of a given city or region.