An imaging apparatus includes: optical finder means for introducing subject light having passed through an image capturing optical system onto a predetermined mirror at a first angle and guiding light reflected off the predetermined mirror to a finder window; a liquid crystal display disposed in an optical path of the subject light in the optical finder means; and illumination means for illuminating the liquid crystal display with light having a predetermined wavelength, wherein scattered light produced in the liquid crystal display illuminated with the light from the illumination means is incident on the predetermined mirror at a second angle, the finder window is disposed in a path of the scattered light reflected off the predetermined mirror, and the predetermined mirror has reflection characteristics in which spectral reflectance associated with the predetermined wavelength of the light incident at the second angle is lower than the spectral reflectance associated with the predetermined wavelength of the light incident at the first angle.