An apparatus and method for customizing the sound emitted from an automotive vehicle during operation. Specifically, the vehicle operator uses a controller to vary the sound emitted from the engine exhaust and intake or engine compartment sounds during vehicle operation. In addition, the operator can control the sound level, sound type and sound aspect in the vehicle interior or passenger compartment and the vehicle exterior. Further, the apparatus uses an active sound control system, such as those using microphones and speakers, to customize and/or tune the sound emanating from the vehicle.