This invention provides a steel pipe material weld zone heating method and apparatus for melting and welding the weld zone of a steel pipe material that during continuous induction heating and welding of moving steel pipe material as the material being heated controls temperature distribution and molten steel shape and weld frequency fluctuation with high accuracy and high efficiency, irrespective of the shape of the heated region of material being heated or the material properties of the material being heated, which comprises a first imaging device, a weld zone temperature distribution computation device, a heating control device, and a variable frequency alternating current power supply device.