A printing apparatus for performing printing on a recording medium includes a printing unit configured to perform printing a plurality of images sequentially on a recording medium, a detection unit configured to detect an unsuitable area that is not suitable for printing on the recording medium, and a control unit configured to control, when the detection unit detects the unsuitable area, so as to define an unprintable region, including the unsuitable area, where the image is not to be printed on the recording medium based on a length of the unsuitable area in a direction of conveyance of the recording medium, and to continue printing the images while avoiding the set unprintable region.