An advertising device for an improved golf ball retriever is provided. The golf ball retriever includes a hollow shaft made of a clear plastic material wherein an advertising slip can be placed into the hollow shaft by the use of a pole. The shaft may include a grip on one end for secure maneuvering of the golf ball retriever during retrieval. The shaft includes a suction cup with a hollow center on the opposite end where the grip may be located for retrieving a golf ball. The top end of the shaft also includes apertures in the shaft that allow a hanging device to be removably affixed to the shaft of the golf ball retriever. The top end of the shaft also has an end cap removably attached to the shaft to enclose the top end of the hollow shaft.