A vehicle showcase display badge is provided which includes a bezel, a substantially transparent front lens, and a rear lens comprising a light transparent front surface and a colored reflective rear surface. The badge also includes a graphic assembly disposed between the front lens and the rear lens, wherein the rear lens provides a three-dimensional appearance of the graphic assembly. The badge further includes an attachment for attaching the badge to a vehicle such that the graphic assembly is viewable. One or more curved surfaces may be employed on the rear lens to provide a shadow effect. One or more of the lenses may be overmolded.