Disclosed is a system and method that adds additional data (a banner, footer or a header, for example) to a web page while the data is transferred toward a mobile device. An exemplary system can comprise an intermediate node between a surfer and the Internet. Such an intermediate node element can reside at a service provider premises (SPP), for example. The service provider can be a telecom operator, such as but not limited to, a cellular service provider, a satellite communication service provider, a Public Switched Telephone Network (PSTN) operator, an access network service provider, etc. Alternatively, other exemplary embodiments can comprise elements which reside at an Internet Service Provider (ISP) premises.