Embodiments of the invention provide techniques for incorporating variable values into textual content. In one embodiment, an abstract phrase including a text phrase and a variable at a particular position in the text phrase is received. The abstract phrase may include multiple variables. A text value for the variable is received. The text phrase of the abstract phrase is combined with the text value according to the particular position of the variable. An integration rule is applied at a boundary of the text phrase of the abstract phrase and the text value, where the integration rule is based on a language rule. The integration rule modifies a portion of the text phrase of the abstract phrase or a portion of the text value to produce an integrated phrase.