Website design pattern modeling technique embodiments are presented that model a website's design patterns. This can be based on the website's layout elements, its URL tokens, or both. When based on both, the design patterns can be modeled separately using first the layout elements and then the URL tokens, or vice versa. Alternately, the modeling can be based on coupled layout and URL token patterns. In operation, the modeling involves first identifying layout elements and/or URL tokens found on at least some of the pages of the website. The website design patterns are then modeled based on the occurrences of the identified layout elements and/or URL tokens in pages of the website. In cases where a coupled modeling scheme is employed, a modeling technique that exploits the correlations between the layout elements and URL tokens is used.