A method (300) for providing an audio message (105). The method can include detecting at least one external parameter (125, 130, 135). Detecting the external parameter can include detecting a time, a location or a station identifier. Detecting the location can include receiving a signal from a network node (110) or a beacon (115), or receiving location information from a positioning system (240). In one arrangement, detecting the external parameter can include detecting a plurality of identifiers, such as a time, a location and/or a station identifier. The external parameter can be processed to identify at least one audio attribute (265) associated with a voice persona. An audio message then can be generated based, at least in part, on the audio attribute. Identifying the audio attribute can include identifying at least a second audio attribute associated with a background sound.