A machine for forming a flexible pouch having a spout fitment includes a frame, a transport device adjacent the frame for transporting a flexible material therealong, and a feeder device for supplying a roll of tape material having a plurality of fitments secured thereto. A fitment insertion station receives the roll of tape material with pre-applied fitments, and removes the fitment, and seals the fitment to a fitment receiving portion of the flexible material. A pouch body forming station operatively forms a body of the pouch from the flexible material, and an upper edge, a lower edge and a side edge extending therebetween.