On-demand asset distribution is described. In embodiment(s), a client device can maintain an on-demand asset received from a content distributor, such as with a recording media. The client device can allocate upstream bandwidth for distribution of segments of video data for the on-demand asset to other requesting client devices. When the client device that maintains the on-demand asset receives a request from another client device for the on-demand asset, the segments of the video data for the on-demand asset can be communicated to the requesting client device utilizing the allocated upstream bandwidth.