A method of selective call initiation is disclosed and includes receiving data from a computer based auction site. Further, the method includes detecting a notification event by evaluating the data with respect to notification criteria associated with a user account. Also, the method includes initiating a voice based call over a voice network to a communication device identified in connection with the user account. A system is also disclosed and includes a first processing element that is coupled to a network interface to receive data from a computer based auction site. Also, the system includes a second processing element to detect a notification event by evaluating the data with respect to notification criteria associated with a user account. Moreover, the system includes a third processing element to initiate an outgoing voice based call over a voice network to a communication device identified in connection with the user account.