Embodiments relate to systems and methods for instantiating and operating a virtual appliance monitor in a cloud. A network cloud environment can include a set of instantiated virtual appliances supported in the cloud. A cloud management system can control and organize the resource servers and other resources necessary to build the virtual appliances. In addition to the set of virtual appliances, the cloud management system can instantiate a virtual appliance monitor that communicates with the set of virtual appliances, to monitor their execution state, software complement, and other operational details. In implementations the virtual appliance monitor can be migrated from a physical on-premise platform. The virtual appliance store can store information related to the execution state of the virtual appliances to an off-cloud appliance data store. The instantiation and operation of the virtual appliance monitor can be metered for subscription-based usage charges.