A machine-implemented method and machine-readable media for transforming sensitive data in a database is provided. Sensitive data in the database are transformed based on a query context of a query. The query may also be transformed. The transformed query may be applied against the transformed sensitive data to construct a query result. The query result with the transformed sensitive data represents a lenticular view. The lenticular view represents a modified form of the sensitive data that an end-user is allowed access to.