Described are embodiments for valuing products or services. In one embodiment, a buyer is enabled to anonymously access content from a website, choose one of several payment options that most closely reflect the buyer's perceived value of the content and to pay for the product while still maintaining anonymity. The buyer is required to make a payment, even if it is zero, to maintain his/her purchase power and ability to continue buying from a particular seller as well as to use this facility. The embodiment maintains statistical data on all purchases and an amount paid by each of the buyers and offers an ability to provide and display numerical and textual feedback to the sellers regarding the quality and relevance of the accessed content.