Invention Grant
US08239263B2 Identifying and/or blocking ads such as document-specific competitive ads 有权
识别和/或屏蔽广告,如文档特定的竞争性广告

Identifying and/or blocking ads such as document-specific competitive ads
Abstract:
A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.
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