Invention Grant
US08239263B2 Identifying and/or blocking ads such as document-specific competitive ads
有权
识别和/或屏蔽广告,如文档特定的竞争性广告
- Patent Title: Identifying and/or blocking ads such as document-specific competitive ads
- Patent Title (中): 识别和/或屏蔽广告,如文档特定的竞争性广告
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Application No.: US10656917Application Date: 2003-09-05
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Publication No.: US08239263B2Publication Date: 2012-08-07
- Inventor: Brian Axe , Rama Ranganath , Narayanan Shivakumar
- Applicant: Brian Axe , Rama Ranganath , Narayanan Shivakumar
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.
Public/Granted literature
- US20050055271A1 Identifying and/or blocking ads such as document-specific competitive ads Public/Granted day:2005-03-10
Information query