An apparatus and method for effectively operating Supply Chain Management (SCM) emerging as a management scheme preferred by mobile terminal manufacturers are provided. The method includes, upon detection of initial booting, gathering at least one of mobile terminal identifier information, product information, and subscriber location information, generating a sales information message comprising the gathered information, and transmitting the generated sales information message. Accordingly, an SCM system is reliably implemented in advance and determines statistical data regarding a time of sales of the mobile terminal. Further, the SCM system may determine statistical data for preferred models and colors of the mobile terminal. In addition, the determined statistical data may be utilized as marketing information or may be usefully utilized for point-of-sales inventory management by performing demand prediction.