Providing for generating an executive report of business or personal activity is described herein. By way of example, such executive report can identify a change and related cause with respect to a prior report. As a particular example, an inference engine can receive an activity report and reference prior reports to identify the change and related cause. A set of results containing such information can be provided to a synthesis component that can include and highlight such information in the executive report. In addition, additional sources of data can be referenced in order to include and/or customize the report to a particular individual, organization, culture, or the like. As described, aspects of the subject innovation can provide an executive report highlighting important aspects of data and tailoring those aspects to interests of one or more users.