An image forming apparatus which forms an electrostatic latent image on a photosensitive drum, serving as an image carrier, develops the image using toners of a plurality of colors, and transfers a toner image onto a printing medium in accordance with an electrophotographic process. A toner consumption amount detection unit detects the toner consumption amount of each of the toners of the plurality of colors, a decision unit decides a color to be calibrated, based on the detected toner consumption amount of each color, a patch sensor detects the density of a patch of the decided color by generating the patch at a predetermined position on the photosensitive drum serving as an image carrier, and an adjustment unit adjusts the printing density of the color decided by the decision unit, based on the detected patch density.