An apparatus, method and computer program product are provided for tying items of information to features in an area associated with a captured media object. An information provider may associate physical coordinates and temporal information with an item of information. When a media object is captured, metadata indicating the location and direction from which, and the time at which, the media object was captured, and/or, in the instance where the media object is an image, a focal and zoom setting of the device that captured the image, may be generated and stored with the media object. When the media object is viewed, this information, as well as other metadata associated with the capturing and/or reproducing of the media object, as well as the media object itself, may be used to estimate the area corresponding to the media object and to determine item(s) of information corresponding with features in the estimated area.