An apparatus and method for Internet Protocol (IP) transit including a platform for routing IP traffic in real time from at least one network user to a plurality of internet links. Embodiments further include assigning different ranks to different internet links based on network monitoring. In one embodiment, a system for routing internet traffic includes an internet route optimizer to generate routing instructions for incoming data packets using a ranked list of the internet links, wherein the internet route optimizer generates the ranked list of the internet links using: (a) financial costs of routing data packets over the internet links, (b) a delay associated with routing packets over the internet links and (c) a type of data of the incoming data packets.