A laser transmitter projects a beam of laser light outward while raising and lowering the beam. The beam may define a conical surface of varying inclination. The transmitter includes a laser source that directs a beam generally vertically, and a beam diverting element. The beam diverting element is positioned in the path of the beam, intercepting the beam and redirecting it. The beam emerges from the transmitter as a non-vertical beam that is raised and lowered. The diverting element may include a pair of mirrors configured as a pentaprism, with one of the mirrors pivotable. Alternatively, the diverting element may include a plurality of micro mirrors. Also, the diverting element may include a conical reflector and an annular lens which is cyclically raised and lowered. The beam may be raised and lowered cyclically according to a predetermined schedule, or it may be raised and lowered non-cyclically.