A spark ignition device and method of construction is provided. The device includes a ceramic insulator and a metal shell surrounding at least a portion of the ceramic insulator. The metal shell extends along a central axis between an upper terminal end and a lower fastening end. The fastening end has a pair of projections diametrically opposite one another extending axially to free ends. A center electrode assembly is received at least in part in the ceramic insulator. In addition, the device includes an elongate ground electrode having opposite sides extending along a length of the ground electrode between opposite ends. The ground electrode has opposite faces with a sparking surface attached to one of the faces, wherein the face with the sparking surface attached thereto is sunk axially into the free ends of the projections with at least a portion of the opposite sides being surrounded by the projections.