A system and method for allowing users to select photos from social networking websites (e.g., Facebook®) or other dedicated websites for use with select gaming devices wherein the selected photos are used as game indicia (e.g., game reel indicia). Thus, instead of cherries and bars, the gaming device may depict photos of a player's girlfriend and pet. “Friends” of the player may also be able to observe the real-time gaming activities of the player via the social networking website or other dedicated website.