Invention Grant
- Patent Title: Impression normalization
- Patent Title (中): 印象正常化
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Application No.: US12334014Application Date: 2008-12-12
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Publication No.: US08235814B2Publication Date: 2012-08-07
- Inventor: Daniel Willis , Michael Doiron
- Applicant: Daniel Willis , Michael Doiron
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
An impression normalization function can be established and applied against recorded values for impressions occurring in two or more games. A normalized impression record is created to provide advertisers independent and realistic measurements by which they can compare impressions to enable agreement on the degree of exposure offered by a given advertisement.
Public/Granted literature
- US20090186695A1 Impression Normalization Public/Granted day:2009-07-23
Information query
