A method for playing dynamic content includes: allocating and occupying playing resources for playing of dynamic contents by dynamic content priority; preempting playing resources occupied by dynamic contents of lower priorities to play back dynamic contents of higher priorities in precedence. The dynamic contents of which the playing resources are preempted can be handled as appropriate in accordance with the preset processing policy. A playing apparatus for playing dynamic content includes a content receiving module, a storage unit, a play scheduling module, a content playing module, and a user configuration module. The present invention supports automatic playing of dynamic contents by priority and in accordance with the policy preset by the user, and can be implemented simply and conveniently.