The present inventions relates to an Internet service based on two fundamental beliefs, first that identity on the Internet and in real life is substantially based on a individual's or organization's relationship to other people, objects, places, spaces, and organizations and second that individuals or organizations themselves should create, manage and control that identity. Based on these beliefs the present invention offers the Internet's leading tools, services and ecosystem that enables individuals and organizations to intuitively create and manage their identity based on relationships, effortlessly customize their internet experience to fit that identity and empower themselves to use that identity for benefit in their real life.