In one example embodiment, an apparatus is provided that includes a central website that interfaces with one or more end users to establish a profile for each of the end users to be used in matching the end users to each other for a potential relationship. Information is provided in the profile and the information includes relevant characteristics of corresponding end users. A first end user is asked one or more questions after their profile is established, the questions being posed to a second end user whose respective profile has also been established and whose profile has already been matched to the first end user's profile. Answers for the questions from the first and second end users are compared and a subsequent message is sent to the first end user if the answers provided by the first end user and the second end user are compatible.