A method and apparatus for storing data on application-level activity and other user information to enable real-time multi-dimensional reporting about a user of a mobile data network. A data manager receives information about application-level activity from a mobile data network and stores the information to provide dynamic real-time reporting on network usage. The data manager comprises a database, data processing module, and analytics module. The database stores the application-level data for a predetermined period of time. The data processing module monitors the data to determine if it corresponds to a set of defined reports. If the data is relevant, the processing module updates the defined reports. The analytics module accesses the database to retrieve information satisfying operator queries about network usage. If the operator chooses to convert the query into a defined report, the analytics module creates a newly defined report and populates it accordingly.