Invention Grant
- Patent Title: Customer profiling engine
- Patent Title (中): 客户分析引擎
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Application No.: US11044501Application Date: 2005-01-27
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Publication No.: US08195474B2Publication Date: 2012-06-05
- Inventor: Samuel A. Fedele
- Applicant: Samuel A. Fedele
- Applicant Address: US CT Norwalk
- Assignee: Xerox Corporation
- Current Assignee: Xerox Corporation
- Current Assignee Address: US CT Norwalk
- Agency: Fay Sharpe LLP
- Main IPC: G06Q10/00
- IPC: G06Q10/00 ; G06F15/16

Abstract:
A method and apparatus are provided in a computer network to present marketing and other pertinent information to clients from a host. The client environment is interrogated locally using a profiling engine. A customer class generated by a profiling engine on the customer server controls a URL behind an inquiry tab presented in a client user interface. When the user clicks on the tab they are taken to a portal designed by a host marketing team specifically designed for customers belonging to the customer class designated by the profiling engine. Using the method and apparatus of the present application, direct, cost effective marketing materials are delivered to customers without sending any customer information through the customer firewall back to the host.
Public/Granted literature
- US20060167759A1 Customer profiling engine Public/Granted day:2006-07-27
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