A photography mode selecting section allows a photographer to select continuous photographing. An imaging section captures an image of a subject. An area setting section detects a photographic subject based on a photographic image captured by the imaging section for every photographing in the continuous photographing, and sets the size and position of a photographic subject area including the detected photographic subject, when the continuous photographing is selected by the photography mode selecting section. A memory section stores an image inside the photographic subject area as a photographic subject image. Consequently, in continuous photographing of a moving body, the size of the photographic subject area for every photographing in the continuous photographing can be changed according to change in the size of the image of the moving body with respect to an image screen of the imaging section, thereby preventing wasteful usage of a memory area of the memory section.