In a plasma display device, one frame is divided into a plurality of subfields having respective luminance weights, and a first line load ratio is measured from a plurality of video signals corresponding to a first row electrode among a plurality of row electrodes during the respective subfields. A first output estimation weight of each subfield is set based on the first line load ratio of each subfield in the first row electrode. The plurality of video signals corresponding to the first row electrode are converted into a plurality of first subfield data based on the first output estimation weight, and a driving signal is applied to the first row electrode and the plurality of column electrodes according to the plurality of first subfield data.