A system (300), apparatus (200) and method (100) are provided to automatically play/suggest at least one audio accompaniment while a sequence of at least one digital image is being displayed such that the audio accompaniment matches the content of the particular sequence of images and matches any provided and/or generated image metadata. Search terms are derived from the images themselves as well as any metadata provided by the user and these search terms are then used to find audio accompaniment that either (1) contains these search terms or synonyms thereof in the image or associated text (e.g., song text) or (2) represents the sound normally associated with the images, such as rushing water sound for an image of a fast flowing brook. The invention accepts user input, locates appropriate audio accompaniment as search results and presents these results to the user either by playing the audio accompaniment while displaying the images or by suggesting a playlist to the user compiled from these results.