Disclosed in this specification is a system for selecting a desired personal care product from a database of such products. The system scans the target application to determine the digital color value of the target. The resulting color value is converted into a standardized color value for comparison to a list of products with reference digital color values. A suggested product is found by searching the list for products whose reference color value closely matches the standardized color value obtained from the scan. The system is further capable of tracking customer data, sales history, and a variety of similar functions.