A computer implemented method and computer usable program product for embedding rich content of a document in an image. In one embodiment, a static image of the document is generated. If the amount of memory associated with the rich content does not exceed a threshold amount, the rich content is encoded into a single content block according to an image format. If the rich content does exceed the threshold amount, the rich content is encoded into a plurality of content blocks. The content block or the plurality of content blocks are inserted into an arbitrary storage location of the image. The static image is displayed when the image is opened in an absence of an application associated with the rich content of the document. The rich content is displayed when the image is opened in a presence of the application associated with the rich content of the document.