A content recommendation system includes first and second communication devices which are connected to each other and in which content recommendation information is transmitted and received between both devices. The first communication device includes a storage section for storing pieces of content recommendation information to be transmitted, a selecting section for selecting a piece of content recommendation information to be transmitted from the storage section, and a transmitting section for transmitting the selected piece of content recommendation information. The second communication device includes a receiving section for receiving the piece of content recommendation information transmitted from the first communication device, and a storage section for storing the received piece of content recommendation information.