A parking assist device has a touch display (58) including a display unit for displaying a situation around a vehicle and an input unit for entering a target parking position of a vehicle, and also has a control device (60) performing parking assist control by calculating a path according to the target parking position. The control device (60) further performs, under a predetermined condition, assist control for position alignment of a vehicle-side power transmission/reception unit placed on the vehicle with an apparatus-side power transmission/reception unit of an apparatus placed on a ground. Preferably, the parking assist device further has a back monitor camera (53) for taking an image of a surrounding situation of the vehicle. When an identifier indicating the apparatus-side power transmission/reception unit is present in the vicinity of the target parking position in the taken surrounding situation, the control device (60) recognizes the position of the identifier and performs the position alignment assist control.