A gratuity receptacle that contains a gratuity sensor to detect when gratuity has been inserted into the opening of the gratuity receptacle. When gratuity has been inserted into the gratuity receptacle, the gratuity sensor activates a notification means to alert patrons and employees that gratuity has been inserted into the gratuity receptacle. The notification may be any combination of a visual, motion, and/or a sound notification. The notification may be related to an advertising campaign.